UTM Builder
Generate tracking URLs for your marketing campaigns.
What are UTM parameters?
UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to tell Google Analytics (and other tools) where traffic is coming from.
Best Practices
- Consistency: Always use lowercase (e.g., Use "email" not "Email").
- utm_source: The referrer: (google, newsletter, facebook).
- utm_medium: Marketing medium: (cpc, banner, email).
- utm_campaign: Product, promo code, or slogan (e.g., spring_sale).